Wendy Gordon
CEO, Co-founder
PIPs top believer, Wendy is an experienced entrepreneur and pioneer in the conscious consumer movement, Having co-founded Mothers & Others with actress, Meryl Streep, Wendy originated the Green Guide, an award-winning digital magazine, and served as its General Manager after it was acquired by National Geographic in 2007.
Yaniv Eyny
CTO, Co-founder
Yaniv has a background in neuroscience, is experienced in creating user-focused tech products, and is an officionado of self-tracking devices. He brings all this to bear in the development of PIPs web app, a tool for users to track and be rewarded for positive impact choices they make every day.
Liza Haffenberg
CMO
PIPs top sales and marketing evangelista, Liza brings not just years of experience at top marketing firms globally but unparalleled exurberance and energy for cultivating new partners and building lasting relationships
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VP Product
- A data informed design thinker with the ability to identify user archetypes and create engaging, clean, and addictive user experiences
- A product leader who can complement the CEO’s product vision from the user’s perspective
- Understanding of human psychology and behavioral economics with a proven track record with new products and/or startups
- Experienced at building collaborative teams of Product Managers, UX Designers, and front-end coders
- Strong ability to lead customer/user discovery and iterative, experimental product development processes
- Knowledge of and experience with points/rewards systems and growth hacking a plus.
